Search repeatedly
Run separate Google, Maps and directory searches for every industry, location and campaign variation.
UK B2B Lead Generation Software
Find UK businesses that are worth contacting.
Salvo AI helps agencies, consultants and sales teams discover businesses by industry and location, gather useful company intelligence and prioritise stronger opportunities before outreach begins.
It was purpose-built by Primal42 to solve a real commercial problem: too much time was being lost searching Google, checking directories, copying information into spreadsheets and guessing which companies were most likely to need a service.
Salvo AI Lead Search
Live opportunity search
Target market
Logistics companies in Lancashire
Search type
Focused
Target
Industry and area
Analyse
Business and website data
Prioritise
Stronger opportunities
Relevant UK businesses
Discover
Contact and company data
Enrich
Website opportunity signals
Review
Sales insight and outreach angles
Generate
From broad searching to focused prospecting.
Build useful lead lists, review stronger opportunities and move into outreach with more context.
Built for targeted UK business prospecting
Search by industry, town, city, region or service area and build focused lead lists around the markets most relevant to your offer.
Built from a genuine business need
Prospecting was taking too long before selling even began.
Salvo AI did not begin as a speculative technology product. It began with a repeated problem inside real digital marketing and business-development work.
Finding a useful list of prospects meant running multiple searches, opening individual websites, checking whether each company was still active, looking for contact information, reviewing what the business did and copying the results into a spreadsheet. The research could take hours before the first email was sent or the first call was made.
Generic contact databases did not fully solve the problem. A name and email address did not explain whether the company appeared relevant, whether its website showed a potential need or which sales angle might make the outreach more useful.
Primal42 therefore designed a purpose-built workflow that starts with the target market, discovers UK businesses, gathers useful context, scores opportunity signals and allows deeper AI analysis to be generated only for the prospects worth investigating further.
We did not buy Salvo AI. We built it.
The platform demonstrates how custom software can turn a repeated commercial problem into a usable
digital product.
Explore custom software development
Why traditional prospecting creates drag
Too much time finding leads. Not enough time selling.
Manual research makes every new campaign slower, harder to repeat and more dependent on individual judgement.
Build lists manually
Copy company names, websites, telephone numbers and notes into spreadsheets one record at a time.
Check every website
Open each business website to understand what it offers, whether it is active and where an opportunity may exist.
Guess who to contact
Begin outreach without a consistent way to compare prospects or understand why one company should be approached first.
The Salvo AI difference
Turn lead research into a structured sales workflow.
Find businesses, add useful context, compare opportunities and prepare stronger outreach from one platform.
Target specific markets
Define the industry, location and search settings instead of purchasing a broad list filled with irrelevant records.
Discover live opportunities
Search for active UK businesses through a live discovery workflow rather than relying only on a tired static database.
Enrich each lead
Add company, contact and website information so a prospect becomes more than a business name and email address.
Prioritise prospects
Use structured signals and scoring to help identify the businesses that deserve attention first.
Generate deeper insight
Create AI reports for selected leads with business analysis, sales angles, call support and outreach suggestions.
Move into action
Review leads in useful formats and export organised data for calling, email campaigns, CRM work or client delivery.
Purpose-built software in practice
One platform designed around the whole prospecting sequence.
Salvo AI connects the stages that were previously spread across search engines, company records, website tabs, spreadsheets and separate AI tools.
The software was shaped around the decisions a salesperson or marketer needs to make: who fits the target market, what useful information is available, which businesses look more promising and how the first conversation might be framed.
Search by industry and UK location
Gather business, website and contact data
Review structured quality and opportunity signals
Generate AI analysis only when deeper research is useful
Export leads into existing sales and outreach workflows
01
Define the market
Industry, location and search settings
02
Discover and enrich
Businesses, websites, contacts and company context
03
Review and prioritise
Compare signals and select stronger prospects
04
Begin outreach
Call, email, export or move into your CRM
Core Salvo AI capabilities
More than a spreadsheet of names and email addresses.
Salvo AI is designed to make lead information easier to review, compare and use throughout the sales process.
Industry and location search
Build campaigns around the exact sectors, towns, cities and regional markets relevant to your offer.
Business information
Collect useful company details and descriptions to understand what each organisation does more quickly.
Contact discovery
Gather available websites, email addresses, telephone numbers and social links into an organised lead record.
Website analysis
Review digital signals and available website information to reveal context that a simple contact list cannot provide.
Company-status checks
Use available company intelligence to reduce wasted time on organisations that appear inactive or unsuitable.
Lead scoring
Compare structured signals so users can sort, filter and review stronger opportunities before outreach.
Detailed AI reports
Generate selected lead reports containing company insight, industry context and possible sales approaches.
Outreach preparation
Use email-focused and phone-focused views, suggested sales angles and call helpers to prepare more efficiently.
Lead and report exports
Download organised data for CRM import, email outreach, calling lists, campaign review or client delivery.
AI insight where it adds value
Do not spend deep research time on every lead.
Salvo AI separates initial lead discovery from deeper AI analysis so users can control where research time and AI-report credits are used.
First build and review the standard lead list. Then select the businesses that appear relevant and generate detailed reports only where additional context could improve the sales conversation.
Explore Salvo AI
Build the initial lead list
Search, enrich and score the market
Low relevance?
Exclude or deprioritise
Needs review?
Check the lead record
Strong fit?
Generate deeper insight
Ready to contact?
Move into outreach
Focused AI research
Use deeper analysis on the prospects most likely to justify it
Who Salvo AI is for
Built for teams that need a repeatable B2B prospecting process.
Salvo AI is particularly useful where new business depends on finding companies within defined industries, locations or commercial niches.
Marketing agencies
Find businesses with visible marketing, website or growth opportunities and prepare more relevant outreach.
Telemarketing teams
Build focused calling lists and review useful company context before the first conversation begins.
Consultants and advisers
Target companies by sector and geography when specialist expertise is relevant to a defined business market.
Sales and growth teams
Reduce list-building effort and give salespeople a clearer starting point for prospecting and follow-up.
Campaign flexibility
Search across the industries and locations that matter to your offer.
Salvo AI can support focused local campaigns, wider regional prospecting and niche national searches across many UK B2B markets.
The quality of a campaign still depends on selecting a sensible target market and creating a relevant offer. Salvo AI helps make the research and preparation more efficient.
Logistics and freight
Construction and trades
Manufacturing and engineering
Energy and renewables
Professional services
Technology and digital
Health and workplace services
Facilities and commercial services
Need something more specialised?
Build a lead platform around your own sales process.
Salvo AI is a ready-to-use platform, but some organisations need specialist data, internal workflows, scoring rules, integrations or user experiences that are unique to their business.
Primal42 can design bespoke lead generation software with custom search functionality, data enrichment, qualification logic, dashboards, CRM connections, AI reports and automated workflows.
Explore Custom AI Software
What must the system do?
Start with the commercial workflow
Specialist search?
Build custom discovery
Unique qualification?
Add tailored scoring
Existing systems?
Connect APIs and CRM
Deeper intelligence?
Create focused AI analysis
A platform built around your team
Designed for your data, users, market and growth plans
Salvo AI FAQs
Questions about smarter UK business prospecting.
Clear answers about lead discovery, AI reports, targeting, credits, exports, data and custom development.
Explore Salvo AISalvo AI is a UK B2B lead discovery and sales intelligence platform built by Primal42. It helps users search for businesses by industry and location, gather useful company and website information, score opportunities and generate deeper AI reports for selected prospects.
Salvo AI was created to solve a practical business problem: too much prospecting time was being spent searching Google, checking directories, copying information into spreadsheets and researching companies before any meaningful sales activity could begin. The platform brings those stages into one structured workflow.
Users choose an industry, location and search settings. Salvo AI then searches for relevant businesses, creates an organised lead list and gathers supporting information from available business, website and company-data sources.
Yes. Salvo AI is designed for targeted UK prospecting by industry and location. This can support campaigns such as accountants in Manchester, logistics companies in Lancashire, solar installers in Birmingham or construction firms within a selected area.
Search options can be used to focus on businesses around a chosen location and radius where supported. This is useful for local service providers, regional sales teams and campaigns where travelling distance or service coverage matters.
The available information can include the business name, website, contact details, location, company information, website signals, social links, business descriptions and structured opportunity indicators. The exact fields depend on what is publicly available for each business.
Salvo AI applies structured signals to help users review and prioritise opportunities. These signals can relate to business status, website quality, available contact information, digital activity and other indicators relevant to commercial outreach.
An AI lead report creates a deeper review of a selected prospect. It can include a company summary, industry context, likely business needs, sales angles, contact strategy, call preparation and suggested email outreach.
No. A standard lead list is generated first. Users can then choose which prospects deserve deeper research and spend AI-report credits only on the leads they want to investigate further.
Static databases can become outdated and often provide limited context. Salvo AI is designed around live discovery, enrichment, scoring and optional AI analysis so users can build more focused lists and understand why a company may be worth contacting.
Yes. Users can export organised lead data and reports for outreach, calling, email campaigns, CRM import or additional internal review.
Yes. The platform supports lead views designed for different outreach workflows, including detailed review, email-focused prospecting and phone-focused prospecting.
Salvo AI can support agencies, web designers, SEO providers, consultants, recruiters, telemarketing teams, business-development teams and other organisations that need to find and qualify UK B2B prospects more efficiently.
Yes. Local and regional businesses can search by service category and location to build targeted prospect lists. The platform can be particularly useful when the business sells to other companies within a defined service area.
No. No prospecting platform can guarantee sales. Salvo AI helps users find, organise, research and prioritise relevant businesses, but outcomes still depend on the offer, messaging, timing, follow-up and sales process.
Salvo AI currently offers a free account with starter lead credits and a limited number of AI reports. No card or bank details are required to create the account, and users can upgrade when they need additional volume.
No. The free account can be created without adding card or bank details. Paid plans are available when a user wants more monthly lead credits and AI-report capacity.
A lead credit is used when Salvo AI generates or unlocks a lead for a list. Each subscription includes an allowance based on the selected plan.
Yes. Primal42 can support managed lead generation, email outreach, campaign setup, messaging and digital marketing where a business wants help moving from lead discovery into active prospecting.
Yes. Salvo AI demonstrates Primal42's ability to design and build a purpose-built business platform. Similar systems can include specialist search, data enrichment, lead scoring, CRM connections, workflow automation, AI analysis and industry-specific features.
No. Salvo AI was designed and developed as a purpose-built platform around a real prospecting need. Its workflows, lead views, scoring, enrichment and AI-report features were created to support a clearer route from search criteria to sales action.
Lead exports can be moved into existing outreach and CRM workflows. More tailored CRM integrations may also be considered as part of a bespoke implementation or custom software project.
Salvo AI gathers information from available business and website sources, but no external data platform can guarantee that every record is complete or current. Users should review important details before outreach and use the platform as a research and prioritisation tool.
Businesses using lead data remain responsible for ensuring their outreach and processing activities comply with UK GDPR, PECR and other applicable rules. Salvo AI is intended to support legitimate B2B research and should be used with appropriate checks, notices and suppression processes.
Yes. The free account allows users to create searches, use starter lead credits and test AI reports before deciding whether a paid plan fits their prospecting workflow.
Start prospecting with more context
Ready to find better UK business leads without hours of manual research?
Discover how Salvo AI helps businesses find better opportunities, enrich leads with valuable insights and prioritise the prospects most likely to convert.